The story of Bechor Electricity & Automation is a story of family, industry, and innovation that has continued for more than six decades.
From day one, when the company was founded in Herzliya as “Bechor Electrical Works,” it was clear that this was a business driven by hands-on work, electrical installation, panel manufacturing, and close customer support.
From the very beginning, we understood that our strength lies not only in equipment or technology, but in people.
The combination of technical professionalism and a personal, human approach is what has made us a unique company.
Not just another supplier, but a true partner to the Israeli industry.
Over the years, we expanded our operations, gained experience, and established collaborations with leading global brands.
These partnerships positioned us as the representatives of some of the most important companies in the world, led by Rockwell Automation, LS Electric, and our own in-house brand RS Electric.
This step strengthened our role as a bridge between Israeli industry and advanced technologies at a global level.
Later, we adopted our new name Bechor Electricity & Automation, a name that reflects our growth and our transition from the world of traditional electrical work into the world of control, automation, and advanced technology that today’s industry requires.
Despite our growth, expansion, and international relationships, we remain first and foremost a family company.
We believe in minimal bureaucracy and maximum execution, direct communication, clear processes, and simple understanding.
Our success is measured by the success of our customers.
This is a journey of vision, perseverance, and people.
A journey that began in the heart of Israeli industry in the 1960s and continues to this day.
Driven by the same timeless value:
to be the most professional, the most service-oriented, and the most connected to people.